Have a query? Here are some of my frequently asked questions.
From Shopify website design and Klaviyo email marketing to Wine Clubs and ongoing digital marketing support, here are answers to some of the questions I get asked most often.
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Yes! Wine is my speciality. I'm a trained winemaker turned digital marketer, with experience across winemaking, viticulture, wine retail and direct-to-consumer marketing. I understand the unique challenges of selling wine, building customer relationships and running a successful Wine Club, and I bring that industry knowledge to every project.
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I offer a range of digital marketing services, including website design and optimisation, email marketing, customer segmentation, automated email flows, Wine Club strategy, social media, paid advertising, SEO and content creation. Whether you need help with a one-off project or ongoing marketing support, I can tailor my services to suit your business.
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Yes! I work with wineries to build, refresh and optimise Shopify websites, with a focus on creating a great customer experience and making it easier to sell wine online. This can include everything from website design and product pages to Wine Club functionality, customer journeys and integrations with other marketing platforms.
I also have experience working with Squarespace, WordPress and WooCommerce.
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Absolutely. Email marketing is one of my core specialities, and I work extensively with Klaviyo to help wineries make better use of their customer data.
From regular email campaigns and customer segmentation to automated welcome series, abandoned checkout reminders, post-purchase communications and re-engagement flows, I can help you build an email marketing strategy that works in the background to encourage repeat purchases and strengthen customer relationships.
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Yes! I can help review and optimise your existing Wine Club, from membership structure and benefits to the online sign-up process, customer experience and automated member communications.
I also work with platforms such as Winehub, Shopify and Klaviyo to help make sure your Wine Club and marketing systems work together effectively.
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Definitely! While I'm based in Western Australia, I work remotely with wineries and wine businesses across Australia and New Zealand, as well as internationally.
Whether you're based in Margaret River, the Great Southern, Marlborough, Hawke's Bay or somewhere further afield, we can work together.
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Both! Some clients work with me on specific projects, such as a website refresh, Klaviyo setup or email automation series, while others engage me for ongoing digital marketing support.
I work independently, so you get direct access to the person doing the work, with the flexibility to scale things up or down depending on your priorities and budget.
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Yes! While wine is my speciality, many of the services I offer are just as relevant to other independent businesses, particularly those in food, hospitality, tourism and lifestyle.
If you're looking for help with Shopify web design, email marketing, eCommerce or digital strategy, I'd love to hear from you.
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Every business is a little different, so pricing depends on the scope of work involved. I offer both project-based pricing and flexible ongoing support, depending on what you need.
If you have a particular project in mind, get in touch and we can chat through your goals, priorities and budget before I put together a proposal.
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Easy! Just get in touch through my contact page and tell me a little about your business and what you're looking for help with.
From there, we can organise a chat to discuss your goals, what's currently working, and where I might be able to help. No pressure or obligation!
Wineries That Trust Me
