Digital support for wineries, from someone who knows wine.

Hi, I’m Greta. A trained winemaker turned digital marketer.

I help wineries build stronger direct-to-consumer businesses through email, e-commerce, Wine Clubs, customer journeys and digital strategy.

But before I ever opened Klaviyo or built a Shopify website, I spent more than a decade working in wine.

I know wine because I’ve studied and worked in it.

My background started with a Bachelor of Science in Chemistry and Geography, followed by postgraduate studies in Wine Science and Viticulture at the University of Auckland.

From there, wine took me around the world. I worked vintages across New Zealand, Australia, California, Burgundy and Chianti, gaining experience across vineyards and cellars before moving into wine distribution in London.

Over time, my focus shifted from how wine is grown and made to what happens once it leaves the winery – how it's sold, how producers communicate with their customers, and ultimately, how those relationships can be built directly.

In 2022, I moved into direct-to-consumer wine marketing, working across e-commerce, email, customer databases, digital campaigns and Wine Clubs before eventually launching my own business.

Today, I work exclusively with wineries across Australia and New Zealand, helping them make better use of their digital platforms, customer data and the relationships they've already worked hard to build.

My Services

Trusted By

  • Fermoy Estate

  • Radburnd Cellars

  • Corymbia

  • Cape Grace Wines

  • Mr Barval

  • Rooster & Robin

  • Stormflower Vineyard

  • Kym Carr Winemaker

  • McHenry Hohnen

  • Kiwi Cru

A trained winemaker with a focus on direct-to-consumer digital marketing.

Testimonials

Wine industry knowledge. Digital expertise.

I understand vintage. I understand why vineyard, variety, site, season and winemaking decisions matter. I know there’s a very big difference between finding something interesting to say about a wine and simply dressing up a tasting note with marketing language.

And I understand the reality of running a wine business, where the person responsible for marketing is often juggling the Wine Club, cellar door, events, website, database, social media and whatever else needs doing that week.

That's why I keep the way I work flexible. I can come in for a defined project, take ownership of a particular part of your digital marketing, or simply be an extra pair of hands when the workload ramps up. You'll work directly with me, and I'll take the time to understand your wines, your customers and the way your business actually operates.

The aim is simple: to give you experienced, wine-specific digital support when you need it – without needing another full-time person on the team.

Let’s work together

Work With Me

Email Marketing. Website Design. DTC Strategy. Wine Clubs. Social Media.

Learn More