Hi, I’m Greta.

A trained winemaker with a focus on direct to consumer digital marketing for wineries.

Background & Education

With over a decade immersed in the wine industry, I have an in-depth understanding of winemaking, viticulture and wine marketing. I have a strong educational background through my Post-Graduate Diploma in Wine Science (University of Auckland) and WSET Level 2 studies.

Vintage Experiences

Following graduation, I worked vintages at Mudbrick Vineyard and Villa Maria in Auckland, New Zealand; Marcassin in California, USA; Leeuwin Estate in Margaret River, Australia; Domaine Dublere in Burgundy, France; and Castello di Ama in Tuscany, Italy. Beyond the cellar, I gained invaluable insights into wine sales and distribution during my time in London.

Wine Marketing

In 2022, I turned to the ‘dark side’, switching to digital marketing for the wine industry. My focus is now helping wine brands connect with their customers online.

My aim with all the producers I work with is to act as a flexible external resource you can tap into as needed.

If it’s about wine and telling a story, I’m all in!

My Services

Wineries That Trust Me

  • Fermoy Estate

  • Radburnd Cellars

  • Corymbia

  • Cape Grace Wines

  • Mr Barval

  • Rooster & Robin

  • Stormflower Vineyard

  • Kym Carr Winemaker

  • McHenry Hohnen

  • Kiwi Cru

A trained winemaker with a focus on direct-to-consumer digital marketing.

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My Services

Email Marketing & Automations

Thoughtful email campaigns and automated customer journeys that connect people with your brand, nurture customer loyalty and drive direct wine sales.

Website Design & Optimisation

Premium, on-brand winery websites designed to tell your story, create a seamless customer journey and convert visitors into loyal customers. Built specifically for wineries.

Wine Clubs & Loyalty

From Club strategy to loyalty programmes and customer journeys, I help wineries build memberships that strengthen customer relationships and encourage repeat purchases.

Social Media & Paid Ads

On-brand, authentic content across Facebook and Instagram, paired with targeted Meta advertising to support new releases, events, Wine Club growth and customer engagement.

Copywriting

Clear, honest wine copy written by someone who’s actually worked in wineries. From tasting notes and tech sheets to emails, blogs and website copy.

Ongoing Marketing Support

Need an extra pair of hands? From website updates and seasonal campaigns to email automations and technical support, I provide ongoing digital marketing strategy and support.

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Work With Me

Email Marketing. Website Design. Strategy. Wine Clubs. Social Media. Copywriting.

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