Hi, I’m Greta.

A trained winemaker with a focus on direct to consumer digital marketing for wineries.

Background & Education

With over a decade immersed in the wine industry, I have an in-depth understanding of winemaking, viticulture and wine marketing. I have a strong educational background through my Post-Graduate Diploma in Wine Science (University of Auckland) and WSET Level 2 studies.

Vintage Experiences

Following graduation, I worked vintages at Mudbrick Vineyard and Villa Maria in Auckland, New Zealand; Marcassin in California, USA; Leeuwin Estate in Margaret River, Australia; Domaine Dublere in Burgundy, France; and Castello di Ama in Tuscany, Italy. Beyond the cellar, I gained invaluable insights into wine sales and distribution during my time in London.

Wine Marketing

In 2022 I relocated to Australia and turned to the ‘dark side’, switching to digital marketing for the wine industry. My focus is now helping wine brands connect with their customers online.

Here’s what I get up to:

  • Email Marketing: Strategy and design of email campaigns and automations with platforms like Klaviyo, MailChimp and Dotdigital.

  • E-Commerce & Loyalty: Drive direct-to-consumer sales, build mailing lists and enhance loyalty programs.

  • Social Media: Create engaging content, manage Meta ads and foster active online communities.

  • Website Optimisation: Design and optimise websites and e-commerce stores for seamless customer experiences.

  • Copywriting: Craft compelling content for websites, blogs, email, press releases, tasting notes and advertisements.

My aim with all the producers I work with is to act as a flexible external resource you can tap into as needed.

If it’s about wine and telling a story, I’m all in!

My Services

Wineries That Trust Me

  • Fermoy Estate

  • Stormflower Vineyard

  • Cape Grace Wines

  • Mr Barval

  • McHenry Hohnen

  • Kiwi Cru

  • Kym Carr Winemaker

  • Radburnd Cellars

A trained winemaker with a focus on direct-to-consumer digital marketing.

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My Services

Email Marketing

Thoughtful email campaigns and automated flows that tell your story, keep your customers engaged and help sell wine directly to the people who already love it.

Wine Clubs & Memberships

Help setting up or refining wine clubs and loyalty programs that feel generous, personal and worth sticking around for. Hands-on experience with Winehub.

Social Media & Paid Ads

On-brand, authentic organic content across Facebook and Instagram, plus targeted, paid ads to support releases, events and list growth.

Copywriting

Clear, honest wine copy written by someone who’s actually worked in wineries. From tasting notes and tech sheets to emails, blogs and website copy.

Direct-to-Consumer e-Commerce

Support to grow your DTC sales through better email marketing, smarter digital campaigns and a clearer path from vineyard to customer.

Website Design & Optimisation

Clean, easy-to-use winery websites that work properly on mobile, make buying wine simple and don’t require a degree in IT to update.

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Work With Me

Email Marketing. Social Media. Website Design.
E-Commerce. Copywriting. Wine Clubs.

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