Hi, I’m Greta.
A trained winemaker with a focus on direct to consumer digital marketing for wineries.
Background & Education
With nearly a decade immersed in the wine industry, I have an in-depth understanding of winemaking, viticulture and wine marketing. I have a strong educational background through my Post-Graduate Diploma in Wine Science (University of Auckland) and WSET Level 2 studies.
Vintage Experiences
Following graduation, I worked vintages at Mudbrick Vineyard and Villa Maria in Auckland, New Zealand; Marcassin in California, USA; Leeuwin Estate in Margaret River, Australia; Domaine Dublere in Burgundy, France; and Castello di Ama in Chianti, Italy. Beyond the cellar, I gained invaluable insights into wine sales and distribution during my time in London.
Digital Marketing For The Wine Industry
In 2022 I relocated to Australia and turned to the ‘dark side’, switching to digital marketing for the wine industry. My focus is now helping wine brands connect with their customers online.
Here’s what I’ve been up to for the last three years:
Email Marketing: Develop strategy, design campaigns, and automate email flows with platforms like Klaviyo, MailChimp, and Dotdigital.
E-commerce & Loyalty: Drive direct-to-consumer sales, build mailing lists, and enhance loyalty programs, including the Winehub loyalty platform.
Social Media: Create engaging content, manage Meta ads, and foster active online communities.
Website Optimisation: Design and optimise websites and e-commerce stores for seamless customer experiences.
Copywriting: Craft compelling content for websites, blogs, email, press releases, tasting notes and advertisements.
If it’s about wine and telling a story, I’m all in!
A trained winemaker with a focus on direct-to-consumer digital marketing.
My Services
Email Marketing
Targeted email campaigns and automated flows to promote your brand, engage your audience and generate revenue.
Wine Clubs & Memberships
Develop and implement brand-specific loyalty programs to attract new consumers and engage current members. Winehub experience.
Social Media
Create engaging content (posts & stories), manage Meta ads, and foster active online communities on Facebook and Instagram.
Copywriting
Craft compelling and engaging SEO-optimised copy for your website, blog articles, email, socials and tasting notes.
Direct-to-Consumer E-commerce
Enhance and grow direct-to-consumer sales through creative email marketing and other digital campaigns to grow website traffic.
Website Design & Optimisation
Create a functional yet engaging online home for your brand or store, or optimise your current website, to ensure a seamless user experience.