Hi, I’m Greta.

A trained winemaker with a focus on direct to consumer digital marketing for wineries.

Background & Education

I have been a part of the wine industry for almost a decade and have a strong educational background in winemaking and viticulture through my Post-Graduate Diploma in Wine Science (University of Auckland) and WSET Level 2 studies.

Vintage Experiences

Following graduation, I worked vintages at Mudbrick Vineyard and Villa Maria in Auckland, New Zealand; Marcassin in California, USA; Leeuwin Estate in Margaret River, Australia; Domaine Dublere in Burgundy, France; and Castello di Ama in Chianti, Italy. I also worked for a wine store and distributor in London, UK.

Digital Marketing For The Wine Industry

At the beginning of 2022 I relocated to Australia and turned to the dark side, switching to digital marketing for the wine industry with a particular focus on email marketing, direct to consumer e-commerce sales, social media, copywriting and website design.

Over the last three years I have worked with a number of wine brands to:

  • Develop email marketing strategy, as well as design and send engaging newsletters and automated email flows (Klaviyo, MailChimp & Dotdigital)

  • Foster active members, build mailing lists and improve loyalty programs

  • Produce and schedule social media content and Meta ads

  • Manage direct to consumer e-commerce sales

  • Design and optimise websites and e-commerce stores

  • Produce short- and long-form copy for websites, blog articles, email, press releases, print ads and social media

A trained winemaker with a focus on direct to consumer digital marketing.

My Services

Email Marketing

Targeted email campaigns and automated flows to capture and engage your audience.

Social Media

Strategy and scheduling of social media posts and stories across Facebook and Instagram. Meta advertising.

Direct-to-Consumer E-Commerce

Enhance and grow seamless online sales through creative campaigns and optimising your membership database.

Copywriting

Engaging, interesting and SEO-optimised website content, blog articles and tasting notes.

Website Design & Optimisation

Create a functional yet engaging online home for your brand or store, or optimise your current website.

Wine Clubs & Memberships

Develop and implement creative marketing campaigns to attract new members and engage current members.

Work With Me

Email Marketing. E-Commerce. Social Media. Memberships. Copywriting. Website Design.

Learn More