Digital marketing support, built for wineries.

No two wine businesses need exactly the same thing – and that's where I come in.

Email Marketing & Automation

Email remains one of the most useful ways for wineries to build a direct relationship with their customers – when there's a strategy behind it.

I can manage the entire process, from planning and writing through to design, segmentation, scheduling and reporting, or simply step in for individual campaigns when you need some extra support.

I also build automated email journeys designed around how people actually interact with your winery, including welcome, abandoned cart and checkout, post-purchase, Wine Club, birthday, re-engagement, win-back and loyalty flows.

  • Klaviyo | Mailchimp | Shopify Messaging | Campaign planning | Copy & design | Segmentation | Automated flows | Reporting & optimisation

Enquire

DTC Strategy & Customer Journeys

Sometimes the problem isn't one particular platform or campaign – it's how everything fits together.

I look at the full journey from discovering your winery through to purchasing, joining your database or Wine Club, returning for another order and becoming a long-term customer.

That might involve auditing your existing DTC ecosystem, identifying gaps in the customer journey, reviewing customer behaviour and data, or developing a practical roadmap for what to tackle first.

  • DTC audits | Customer journey strategy | Database analysis | Segmentation | Retention strategy | Ecommerce strategy | Digital roadmaps

Enquire

Websites & E-commerce

Your website needs to tell your story, but it also needs to make buying wine easy.

I build, refresh and manage winery websites with the whole customer journey in mind – from discovering a wine and understanding your story to joining the database, purchasing online or becoming a Wine Club member.

Projects range from complete website builds and redesigns through to landing pages, product updates, e-commerce improvements and the ongoing jobs that never quite make it to the top of the list.

  • Shopify | Squarespace | WordPress | WooCommerce | Website design | E-commerce | Landing pages | Contact forms | UX & conversion | Ongoing website support

Enquire

Wine Clubs & Loyalty

A good Wine Club should be valuable to the customer and commercially worthwhile for the winery.

I help wineries develop, review and improve their Club offering – from the proposition itself through to pricing, benefits, frequency, customer experience, technology and ongoing member communication.

I can also help with the practical implementation, including Shopify Wine Club apps, signup journeys, member discounts, automated emails and loyalty programs.

  • Wine Club strategy | Club structure & benefits | Technology & implementation | Member journeys | Loyalty programs | Retention | Tectalic app for Shopify | Winehub app for Shopify

Enquire

Social Media & Paid Campaigns

Not every winery needs someone posting five times a week. Most need a clear, consistent presence and someone who understands what is actually worth talking about.

I can plan, write and schedule ongoing social content, develop campaigns around releases, events and key moments in the wine calendar, or manage paid Meta campaigns when you want to reach beyond your existing audience.

And because I understand the wine itself, I can turn what's happening in the vineyard and winery into content without your team having to explain everything from scratch.

  • Social strategy | Content planning | Copywriting | Scheduling | Campaigns | Meta advertising

Enquire

How we can work together

My aim is to become a flexible extension of your team – someone who knows your business, your wines and the way you work, and who you can call on when you need an extra pair of hands.

That might mean a single email campaign one month and a much bigger project the next. I can step in for one-off projects, take ownership of a particular area of your digital marketing, or provide ongoing support across email, websites, Wine Clubs, socials and broader DTC.

Wine marketing workloads change throughout the year, so the way we work together can too. I’ll fit around your team, priorities and busy periods, giving you experienced support when you need it without the commitment of another full-time hire or traditional agency.

Get in touch

Digital marketing, for the wine industry.

Testimonials

Wineries That Trust Me

  • Fermoy Estate

  • Radburnd Cellars

  • Corymbia

  • Cape Grace Wines

  • Mr Barval

  • Rooster & Robin

  • Stormflower Vineyard

  • Kym Carr Winemaker

  • McHenry Hohnen

  • Kiwi Cru

Work With Me

Email Marketing. Website Design. DTC Strategy. Wine Clubs. Social Media.

Learn More