My Services
Email Marketing Campaigns
I plan, write, design and send email campaigns that sound like you and sell your wines without feeling salesy. This includes creating a clear email schedule, writing engaging copy, designing mobile-friendly layouts and using simple segmentation so the right people get the right message. The goal is to keep your audience engaged and drive traffic and sales through your website.
Automated Email Flows
I set up smart email automations that work seamlessly in the background, so your winery stays connected with customers without extra day-to-day effort. This includes welcome emails, abandoned cart reminders, re-engagement flows, club communications and post-purchase follow-ups that encourage repeat purchases and build long-term loyalty.
Website Design & e-Commerce
I build and improve winery websites that are easy to use, easy to update and designed to convert visitors into customers. This includes Shopify website builds, landing pages, product setup, app integrations, subscriber pop-ups and full mobile optimisation. I also provide training so you feel confident managing your site once it’s live.
Social Media & Paid Ads
I help wineries show up consistently on social media with clear messaging and strong visuals. This can include planning content, writing captions, designing graphics and working with your existing photos and videos. I also create and manage Meta ads (Facebook and Instagram) to help you drive traffic, sign-ups or sales.
Copywriting
With over a decade of experience in the wine industry, I write wine-specific copy that’s informed, accurate and easy to read. This includes website copy, email campaigns, blog posts, tasting notes, labels, technical notes and social captions. Everything is written with both your audience and SEO in mind, so it performs well online while staying true to your brand.
Memberships & Loyalty
I help wineries create or refine wine clubs, subscriptions and loyalty programs that actually make sense for their business. This includes reviewing what you already offer, suggesting improvements and setting up systems that reward repeat customers. I have hands-on experience with platforms like Winehub and can help streamline the entire process.
Your Flexible Resource
My aim with all the producers I work with is to act as a flexible external resource you can tap into as needed.
I'm more than happy to tailor my support to suit your workflow and priorities. Some months may be minimal (e.g. sending out one email campaign), while others might involve more hands-on support like refreshing your designing an automated email flow or scheduling your monthly socials.
I can work with you in whatever capacity suits you best, so please don’t hesitate to reach out when you’re ready.
Digital marketing, for the wine industry.
Wineries That Trust Me
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Fermoy Estate
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Stormflower Vineyard
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Cape Grace Wines
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Mr Barval
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McHenry Hohnen
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Kiwi Cru
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Kym Carr Winemaker
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Radburnd Cellars
