A trained winemaker, specialising in digital marketing.
Hi there.
I’m Greta – a trained winemaker turned digital marketer, with over a decade of experience across winemaking, viticulture and wine marketing. After working vintages in New Zealand, Australia, the US and Europe, I now work alongside producers to translate what happens in the vineyard and winery into clear, considered digital experiences – from email marketing, socials and customer journeys to Shopify websites and wine clubs too.
My approach is practical, design-led and flexible. I act as an extension to your team, providing hands-on support that makes sense for small to medium-sized wineries – without agency overheads or one-size-fits-all solutions.
My Services
Email Marketing
Thoughtful email campaigns and automated flows that tell your story, keep your customers engaged and help sell wine directly to the people who already love it.
Wine Clubs & Memberships
Help setting up or refining wine clubs and loyalty programs that feel generous, personal and worth sticking around for. Hands-on experience with Winehub.
Social Media & Paid Ads
On-brand, authentic organic content across Facebook and Instagram, plus targeted, paid ads to support releases, events and list growth.
Copywriting
Clear, honest wine copy written by someone who’s actually worked in wineries. From tasting notes and tech sheets to emails, blogs and website copy.
Direct-to-Consumer e-Commerce
Support to grow your DTC sales through better email marketing, smarter digital campaigns and a clearer path from vineyard to customer.
Website Design & Optimisation
Clean, easy-to-use winery websites that work properly on mobile, make buying wine simple and don’t require a degree in IT to update.
Practical digital marketing support for wine producers around the world.
Wineries That Trust Me
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Fermoy Estate
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McHenry Hohnen
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Mr Barval
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Cape Grace Wines
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Kiwi Cru
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Kym Carr Winemaker
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Stormflower Vineyard
