A trained winemaker, specialising in digital marketing.
Hi there. I’m Greta – a trained winemaker turned digital marketer, with over a decade of experience across winemaking, viticulture and wine marketing.
Where I can help
I help wineries build stronger direct-to-consumer businesses – connecting the dots between your cellar door, website, database, email marketing and Wine Club to create better customer experiences and more reasons to come back.
From one-off projects to ongoing digital support, I work as an extension of your team, bringing specialist wine industry knowledge and digital expertise when you need it, without the commitment of another full-time hire or traditional agency.
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Thoughtful email campaigns and automated customer journeys that connect people with your brand, nurture customer loyalty and drive direct wine sales.
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Premium, on-brand winery websites designed to tell your story, create a seamless customer journey and convert visitors into loyal customers. Built specifically for wineries.
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From Club strategy to loyalty programmes and customer journeys, I help wineries build memberships that strengthen customer relationships and encourage repeat purchases.
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On-brand, authentic content across Facebook and Instagram, paired with targeted Meta advertising to support new releases, events, Wine Club growth and customer engagement.
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Need an extra pair of hands? From website updates and seasonal campaigns to email automations and technical support, I provide ongoing digital marketing strategy and support.
Trusted By
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Fermoy Estate
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Radburnd Cellars
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Corymbia
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Cape Grace Wines
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Mr Barval
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Rooster & Robin
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Stormflower Vineyard
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Kym Carr Winemaker
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McHenry Hohnen
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Kiwi Cru
Flexible digital marketing support for wine producers around the world.
Testimonial
“Bringing Greta on board for Corymbia’s marketing has been a great decision. She’s creative, on point with branding and brings genuine energy to everything she works on – including working within grant timelines. The impact has been real, and she’s made it fun along the way. Highly recommend engaging Greta to any producer wanting a marketing partner who delivers. Love your work!”
Corymbia, Margaret River & Swan Valley, Western Australia
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A little about me
Hi, I’m Greta. Long before I started building websites, working in Klaviyo or talking about customer journeys, I was making wine.
My background is in winemaking and viticulture, with more than a decade in the wine industry and vintages across New Zealand, California, Margaret River, Burgundy and Chianti.
It means I don't need a briefing on why vintage is hectic, what makes a vineyard site interesting or why your winemaker doesn't want their tasting note rewritten into marketing fluff. I understand the industry because I've worked in it – and now I use that knowledge to help wineries do a better job of connecting directly with their customers.
