A trained winemaker, specialising in digital marketing.
Hi there.
I’m Greta – a trained winemaker turned digital marketer, with nearly a decade of experience across winemaking, viticulture and wine marketing. After working vintages in New Zealand, Australia, the US and Europe, I now work alongside producers to translate what happens in the vineyard and winery into clear, considered digital experiences – from email marketing, socials and customer journeys to Shopify websites and wine clubs too.
My approach is practical, design-led and flexible. I act as an extension to your team, providing hands-on support that makes sense for small to medium-sized wineries – without agency overheads or one-size-fits-all solutions.
My Services
Email Marketing
Targeted email campaigns and automated flows to promote your brand, engage your audience and generate revenue.
Wine Clubs & Memberships
Develop and implement brand-specific loyalty programs to attract new consumers and engage current members. Winehub experience.
Social Media
Create engaging content (posts & stories), manage Meta ads, and foster active online communities on Facebook and Instagram.
Copywriting
Craft compelling and engaging SEO-optimised copy for your website, blog articles, email, socials and tasting notes.
Direct-to-Consumer E-commerce
Enhance and grow direct-to-consumer sales through creative email marketing and other digital campaigns to grow website traffic.
Website Design & Optimisation
Create a functional yet engaging online home for your brand or store, or optimise your current website, to ensure a seamless user experience.
Practical digital marketing support for wine producers around the world.
Wineries That Trust Me
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McHenry Hohnen
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Fermoy Estate
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Cape Grace Wines
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Mr Barval
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Kiwi Cru
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Stormflower Vineyard
