Email Marketing, Web Design, Strategy & Digital Marketing Services for Wineries
Hi there. I’m Greta – a trained winemaker turned freelance digital marketing specialist, with over a decade of experience across winemaking and wine marketing. From Shopify websites and Klaviyo email marketing to Wine Clubs and digital strategy, I help Australian and New Zealand wineries build stronger customer relationships and grow online.
Digital marketing for wineries
I help wineries build stronger direct-to-consumer businesses – connecting the dots between your cellar door, website, database, email marketing and Wine Club to create better customer experiences and more reasons to come back.
From one-off projects to ongoing digital support, I work as an extension of your team, bringing specialist wine industry knowledge and digital expertise when you need it, without the commitment of another full-time hire or traditional agency.
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Thoughtful email campaigns and automated customer journeys that connect people with your brand, nurture customer loyalty and drive direct wine sales.
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Premium, on-brand winery websites designed to tell your story, create a seamless customer journey and convert visitors into loyal customers. Built specifically for wineries.
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From Club strategy to loyalty programmes and customer journeys, I help wineries build memberships that strengthen customer relationships and encourage repeat purchases.
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On-brand, authentic content across Facebook and Instagram, paired with targeted Meta advertising to support new releases, events, Wine Club growth and customer engagement.
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Need an extra pair of hands? From website updates and seasonal campaigns to email automations and technical support, I provide ongoing digital marketing strategy and support.
Wineries I work with
Flexible digital marketing support for wineries in Australia and New Zealand.
Combining wine industry knowledge with digital expertise
Hi, I’m Greta. Long before I started building websites, working in Klaviyo or talking about customer journeys, I was making wine.
My background is in winemaking and viticulture, with more than a decade in the wine industry and vintages across New Zealand, California, Margaret River, Burgundy and Chianti.
It means I don't need a briefing on why vintage is hectic, what makes a vineyard site interesting or why your winemaker doesn't want their tasting note rewritten into marketing fluff. I understand the industry because I've worked in it – and now I use that knowledge to help wineries do a better job of connecting directly with their customers.
