A trained winemaker, specialising in digital marketing.

Hi there.

I’m Greta – a trained winemaker turned digital marketer, with over a decade of experience across winemaking, viticulture and wine marketing.

After working vintages in New Zealand, Australia, the US and Europe, I now work alongside producers to translate what happens in the vineyard and winery into clear, considered digital experiences – from email marketing, automations and web design to strategy, wine clubs and copywriting too.

My approach is practical, design-led and flexible. I act as an extension to your team, providing hands-on support that makes sense for small to medium-sized wineries – without agency overheads or one-size-fits-all solutions.

About Me

My Services

Email Marketing & Automations

Thoughtful email campaigns and automated customer journeys that connect people with your brand, nurture customer loyalty and drive direct wine sales.

Website Design & Optimisation

Premium, on-brand winery websites designed to tell your story, create a seamless customer journey and convert visitors into loyal customers. Built specifically for wineries.

Wine Clubs & Loyalty

From Club strategy to loyalty programmes and customer journeys, I help wineries build memberships that strengthen customer relationships and encourage repeat purchases.

Social Media & Paid Ads

On-brand, authentic content across Facebook and Instagram, paired with targeted Meta advertising to support new releases, events, Wine Club growth and customer engagement.

Copywriting

Clear, honest wine copy written by someone who’s actually worked in wineries. From tasting notes and tech sheets to emails, blogs and website copy.

Ongoing Marketing Support

Need an extra pair of hands? From website updates and seasonal campaigns to email automations and technical support, I provide ongoing digital marketing strategy and support.

Learn more

Practical digital marketing support for wine producers around the world.

Testimonials

Wineries That Trust Me

  • Fermoy Estate

  • Radburnd Cellars

  • Corymbia

  • Cape Grace Wines

  • Mr Barval

  • Rooster & Robin

  • Stormflower Vineyard

  • Kym Carr Winemaker

  • McHenry Hohnen

  • Kiwi Cru

Work With Me

Email Marketing. Website Design. Strategy. Wine Clubs. Social Media. Copywriting.

Learn More