A trained winemaker with a focus on direct to consumer digital marketing.
The wine industry is steeped in tradition and history.
People have been drinking wine for thousands of years and while this history and tradition will always be an integral part of the industry, as the world changes, the way we market wines to the consumer needs to change too.
With an overly saturated wine market, connecting to your consumer and engaging with them on a personal level has never been more important.
The initial connection to your brand might have been started with a visit to your cellar door, however nurturing that relationship post-visit is essential in creating engaged and loyal consumers.
The relationship can be forged through online channels such as your website, email newsletters, automated marketing, social media and membership or loyalty programs.
Just like other industries, the future of wine sales is increasingly digital.
My skillset will help you take your wine sales online, direct to your consumer, while ensuring you enhance customer loyalty, increase website traffic and drive online sales.
My Services
Email Marketing
Targeted email campaigns and automated flows to capture and engage your audience.
Social Media
Strategy and scheduling of social media posts and stories across Facebook and Instagram. Meta advertising.
Direct-to-Consumer E-Commerce
Enhance and grow seamless online sales through creative campaigns and optimising your membership database.
Copywriting
Engaging, interesting and SEO-optimised website content, blog articles and tasting notes.
Website Design & Optimisation
Create a functional yet engaging online home for your brand or store, or optimise your current website.
Wine Clubs & Memberships
Develop and implement creative marketing campaigns to attract new members and engage current members.
Taking wine online, direct to your consumer.
How Can I Help Your Wine Business?
Through developing targeted email campaigns, designing effective automated email flows, regular social media scheduling, paid ads or creating engaging website content, I can help your wine business to enhance customer loyalty, increase website traffic and drive online direct-to-consumer sales.