Fermoy Estate is a premium Margaret River winery based in Wilyabrup, producing wines that reflect the region and its distinct vineyard sites. With a strong cellar door, Wine Club and direct customer base, DTC plays an important role in how Fermoy connects with its customers throughout the year.
What I do
I work with Fermoy as an ongoing extension of the team, supporting the winery across email marketing, ecommerce and broader DTC activity. From new releases and events to targeted customer campaigns and Wine Club communications, I work across strategy, segmentation, copy, design and implementation – taking campaigns from the initial idea right through to the customer's inbox.