My Services
Copywriting
I can produce written content across all print and digital channels, including blog articles, tasting notes, technical information, labels, advertorials, ads and social media captions. After a decade of studying and working in wine industry, my short- and long-form copy is educational and engaging. All copy is SEO-optimised so both your consumer and Google stay happy.
Email Marketing Campaigns
I can work with you to create an email marketing strategy and schedule tailored to your business goals.
The next step is the design and creation of targeted email campaigns to capture and engage your audience, by producing engaging content, desktop and mobile-optimised designs, and using effective segmentation.
Website Design & Optimisation
Create a functional yet engaging online home for your brand, store, or optimise your current website.
This includes integrating your website and e-commerce platform, landing pages, website graphics, third-party app integration (for use of pop-ups for example), mobile and desktop optimisation and training so you have the skills and confidence to update your website moving forward
E-Commerce & Loyalty
Enhance seamless online sales through your e-commerce store and create loyalty with your customers.
I can help you to devise a membership strategy focusing on building subscribers and providing regular spenders with a range of membership benefits. Depending on your goals, this could also include wine clubs and subscriptions.
Automated Email Marketing
Send the right message, to the right person, at the right time, automatically.
Do you want to drive repeat business, decrease abandoned cart rates, build customer loyalty or reduce your attrition rates?
Depending on your goals, I can establish strong automated programs to increase sales and nurture your customer relationships, while ensuring your valuable time is saved.
Social Media
I can work with you to develop a social media strategy, as well as schedule social media posts and stories across Facebook and Instagram. This includes all captions, graphics and a discussion around photography needs.
I can also create ads for Instagram and Facebook (Meta) to help you increase traffic to your website, create leads, support cellar door visitation, or promote significant wine awards and reviews.
Website Design & Content
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Build and update Shopify stores (e-commerce focus)
Build and update Squarespace sites
Manage e-commerce D2C sales
Landing pages, QR codes and link tracking
Website graphics
Mobile and desktop optimisation
Produce short- and long-form copy & blogs
Upload new products/vintages & tasting notes
Third-party app integation such as pop-ups for mailing list building
Newsletter / EDM & social media integration
Google analytics and e-commerce reporting
Training so you have the skills and confidence to update your website moving forward
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Depending on your needs, pricing can range from $75 per blog post to $2500 for a full website redesign.
Your budget, timeline and goals will be carefully taken into account during the onboarding process.
Email Campaigns & Newsletters
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I can work with you to create an EDM strategy and schedule tailored to your business needs.
Once your strategy has been finalised, I will then design and create visually appealing and engaging EDMs through:
Copywriting using your brand’s tone of voice
Providing a clear call-to-action
Using your compelling imagery as graphics
Mobile and desktop optimised designs
Through producing engaging content, sleek layouts and using effective segmentation, I will ensure your open and click-through rates remain high
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A basic proposal including planning and design can start from $500 per month, however pricing is evaluated during the onboarding process and takes into account your long-term strategy, desired email frequency and whether your sending platform is set up, for example.
Your budget, timeline and goals will all be considered during the onboarding process.
Email Marketing Automation
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Marketing automation is all about sending the right message, to the right person, at the right time, automatically.
Before we start, it’s important to be clear about what you would like to achieve through marketing automation. Do you want to drive repeat business, decrease your abandoned cart rates, build customer loyalty or reduce your attrition rates?
Depending on your goals, I can establish strong automated programs to increase your ROI and nurture your customer relationships, while ensuring your valuable time is saved.
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Pricing can start from $500 for a simple email flow. Pricing will also depend on whether you would like ongoing updates to your flow content or if you would like to do this in house.
Your budget, timeline and goals will all be carefully considered during the onboarding process.
Social Media
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Depending on your goals, I can work with you to:
Develop a social media strategy for your winery
Produce social media posts and story templates
Write engaging captions
Develop monthly content and grid/post plans
Meta advertising
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Pricing will be determined based on your budget, timeline and goals.
Monthly content and scheduling can start from $150.
Membership & Loyalty Programs
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Do you want to create a loyalty program where you reward customers who regularly spend with you?
I can help you to devise a membership strategy focusing on building subscribers and providing regular spenders with a host of membership benefits, such as first access to new releases or exclusive discounts for example.
Depending on your goals, this strategy could also include wine clubs and subscriptions.
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This can range widely depending on whether or not you currently offer a membership program, wine club or subscriptions.
Additional platform/third-party app fees may also apply depending on your goals.
How Does The Process Work?
If you are a wine business interested in any of my services, please begin by completing an enquiry form, which can be found here.
Once you have submitted this form, I will be in touch to schedule a call where we can discuss your business needs in more detail. We will cover things like the services you are interested in, the goals you would like to achieve and what kind of timeline we can work towards.
Within a week of our initial call, I will send through a unique proposal aligned to your business goals. The proposal may include a range of different options for you to choose from and once you have selected the option that suits you best, we can finalise your contract and a starting date.